MikeApplication: Corporate identity logo used on stationery system, advertisements, certified documentation, website, and trade-show exhibit.
Status: Actively being used by the company, repeat television appearances on the Discovery Channel’s, Daily Planet in 2013.
Researching the topic of mycology revealed that the previous logo icon was abstracted as a graphic successfully. The square boundaries were changed to a circle in reference of looking through a microscope. Top-left: old icon, top-right: new-icon, bottom: microscope photograph of Penicillium conidiophores, conidium and spores.
One aspect of creating the corporate identity for Sporometrics was the development of their website.