Background: Lument Lighting is a fictitious brand name project given to a proposed innovative semiconductor company that exclusively manufactures solid-state LED lighting products for both the general consumer market and global joint ventures with other manufacturing firms. This style guide is the culmination of a conceptual study proposed for a corporate identity package.

Key Features: This project included both market analysis and a survey of the industry to determine the construction of a highly recognizable logo, creative brand aesthetic and overall identity system. A complex filtering technique was created to provide an original series of elements unique to this brand. Many examples of product composition were realistically mocked up to showcase the entire brand identity.

Status: Fictitious concept.