Design is an engineered solution to a well understood problem. Unlike art, decoration or aesthetic, there is a reason for each and every element with purposeful outcome. True design incorporates fundamental observations that combine into one unique and unrepeatable solution. There’s no one-formula-fits-all, however the research of user experience and attention to detail tend to yield the best outcomes. In almost every successful circumstance, the output of design becomes ubiquitous to its audience. Great design is both entirely useful yet almost unnoticeable, a harmony which makes it awe inspiring and satisfying at the same time.